EXPLORE
CREATIVE STRATEGY:
POLART 50tH ANNIVERSARY
PolArt has proudly showcased Polish culture through art, dance, literature, music and theatre to Australian audiences for 50 years. The all-ages family friendly festival draws crowds in the hundreds of thousands. It is the largest and longest-running festival of its kind outside of Poland. To build excitement of it’s Golden Anniversary, a creative strategy was built.
ABOUT
Originating in Sydney under the name of ArtPol in 1975, the festival was the brainchild of the Federation of Polish Women in Australia and New Zealand and was created to promote and contribute to the multicultural character of both nations. This truly remarkable community initiative unites communities across Australia and New Zealand with first, second, third and now fourth generation Polish youth the main performers and volunteers.
PolArt festivals are held every 3-4 years in capital cities around Australia. They have been held in Sydney (1975, 1991, 2003, 2022), Adelaide (1981, 1994, 2009), Brisbane (1988, 2000, 2018), Melbourne (1984, 1997, 2015), Hobart (2006) and Perth (2012), with each festival growing larger and more popular than the previous.
CLIENT
PolArt Festival
PolArt Inc.
DATE
AUGUST 2024
CREATIVE STRATEGY
