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BRAND IDENTITY:
COCONUT INITIATIVE

The Coconut Initiative aim is to showcase a number of different modalities including: Yoga – Vinyasa – Yin – Pilates Mat – Reformer – Zenthai Shiatsu – Stretch – Breath work – Meditation; as well as flexibility in location: Studio – Private; and a diverse audience including: Corporate – Studio – Injuries & chronic pain – Golden Years. Imagery of nature, palm trees, big open spaces were important to the client and she wanted to convey simple, minimal designs.